St Regis Hallmark Holiday
by Scarlett J Designs — Sarasota, Florida
This luxury holiday install was designed for a family celebrating their first Christmas in their new residence at the iconic St. Regis on Longboat Key. The brief? To create a setting that felt like it belonged in a Hallmark movie — magical, warm, and filled with tradition — but elevated to match the modern architecture and coastal luxury of their new home. The design leans into a classic palette of rich reds, deep greens, and warm golds, layered with lush florals, soft candlelight, and curated moments of nostalgia. Every detail — from the velvet ribbon-tied dining chairs to the fully styled hot chocolate bar and custom tree — was crafted to spark joy and celebrate new traditions in a brand-new space. A signature feature of the project is its flow — holiday styling moves seamlessly from dining to living, creating a cohesive experience where no corner was overlooked. It’s a true lifestyle installation, designed not just to look beautiful, but to support real holiday memories: entertaining family, toasting by the bar, unwrapping gifts under a tree that glows with intention. This install embodies the heart of Hallmark: not overdone, not theme-park — but deeply personal, polished, and joyfully abundant.
